PETA has taken out over 100 new bus ads in Madison to decry the University of Wisconsin’s use of animals in laboratory research.
Many of the sides and backs of Madison Metro buses now feature a photo of a cat that was used in a science experiment on cochlear implants at the UW-Madison. The cat has a stainless steel bar and screws drilled into its head. The bus reads, “I am not lab equipment. End UW cat experiments!”
Mick Rusch of Madison Metro says he’s been receiving complaints about the ads. However, he says their policy prohibits only libelous, obscene and fraudulent advertising.
“Our buses are designated a public forum,” he says. “People have the right to voice their opinion and there’s just a lot of leeway to doing that.”
PETA’s Jeremy Beckham says the ad campaign is an effort to make the public aware of research that he says goes on in secret at UW.
“I think if people see this image, which is very shocking, they are going to upset,” says Beckham. “And I think that’s a very healthy reaction. I’m upset too. I just think that people who are upset should be contacting UW-Madison to discuss their concerns.”
A UW-Madison spokesperson didn’t want to comment on PETA’s bus ads, but the UW has vigorously defended its research in the past. In an email, UW confirmed the photo PETA used on the buses was taken four years ago from a pilot study at UW. They say two cats are currently used in research at UW that has helped improve cochlear implants for people with hearing loss.
Vegan meals, sweets, beer, and wine—Madison may be the capital of the dairy state, but it makes a super getaway for vegans. Just hold the cheese.
Nestled on an isthmus between two beautiful lakes, this Wisconsin city raises the bar for music in all kinds of genres as well as for urban and rural activities and cuisine that uses fresh, seasonal, and regional ingredients. I even saw a big red billboard in town announcing Madison Vegan’s new online restaurant guide.
The billboard was posted by Alliance for Animals and the Environment, which also organizes a weekly dining e-newsletter, citywide vegan chili cook-offs, and the Mad City Vegan Fest, at which thousands of vegans and supporters party each June. read full article here:
Released to People for the Ethical Treatment of Animals (PETA)
Below is a series of images released in July 2013 to People for the Ethical Treatment of Animals (PETA) under Wisconsin’s open records law. The images, from a procedure performed in 2009, show a surgical procedure to place a cochlear implant into a cat, the subject of a hearing study. Earlier images were used by PETA, an organization that objects to the use of all animal models in research, to misrepresent the clinical and technological value of the work, as well as the treatment and condition of the animals used in the study. We are posting the images to preempt their misuse and continued mischaracterization of a study that has demonstrated clinical and technological benefit for humans. Read the university’s full article here.
See too: More images from the Yin Lab.
Jeremy Beckham: UW’s cruelty to cats should be stopped – March 2, 2013, Capital Times
Academy award-nominated actor James Cromwell and I were recently arrested for protesting at a meeting of the University of Wisconsin Board of Regents for its failure to take action to end horribly cruel and wasteful experiments on cats at UW-Madison. UW’s response has been to distort, deny and dismiss well-documented cruelty in its laboratories and attempt to silence dissent about the issue.
Despite UW’s shenanigans, the truth is out and these barbaric studies should end now.
According to documents that People for the Ethical Treatment of Animals obtained from UW through a public records request and subsequent lawsuit, experimenters cut cats’ heads open, screwed steel rods to their skulls, implanted electrodes in their brains, and placed metal coils in their eyes. Some cats were deafened and had electrical devices implanted into their ears. The cats were then starved for up to six days straight because when they’re so hungry they will cooperate in experiments in exchange for a morsel of food. As a result of all this trauma, nearly every cat PETA obtained records on — including Broc, Cali, Daisy, Mama Grey, Marble, Patches, Slinky, Tiger and Timmy — suffered from constant infections, illnesses, physical pain and depression.
This was graphically documented by UW staff in photos they never imagined the public would see and fought tooth-and-nail to keep secret. The images depict a cat called Double Trouble with a metal post and wires protruding from her head. One of her eyes is half-closed because her face was partially paralyzed by an apparently sloppy surgery.
Records show that she became lethargic and depressed. She started to twitch. Her head wound never healed. More than three months after surgery, records describe the wound as “open, moist w/bloody purulent discharge, (with) moderate swelling.”
Each horrifying detail above is taken directly from records that were written in UW staff and faculty’s own hands, and captured with their own camera. A former UW veterinarian who worked in this laboratory has also confirmed PETA’s allegations of abuse.
Experimenters eventually killed and decapitated Double Trouble because she became too sick to continue and the devices implanted in her head didn’t work. While PETA objects to these experiments because they’re cruel, they’re also bad science. UW experimenters told colleagues that the project was a failure. Indeed, the experiment has never been published in any scientific journal, nor has any other cochlear implant experiment on cats from this laboratory. Yet UW has defended itself by deceptively claiming the suffering caused to Double Trouble has made important contributions to human hearing research.
Hundreds of thousands of U.S. citizens, Wisconsin residents, and taxpayers have urged the federal government and UW to end this publicly funded cruelty to animals. UW’s strategy for dealing with this exercise of democracy has been to block emails from the public, to diligently delete thousands of critical messages from its Facebook page, and to remove the contact information for Board of Regents members from its website.
I used to live in Madison and I’ve learned that the school will go to great lengths to shield itself from criticism. In 2006, following open records requests by myself and the Isthmus newspaper, UW destroyed 60 boxes of videotapes showing footage of experiments on monkeys. In 2011, PETA and Madison’s Alliance for Animals sought to have UW prosecuted for experiments in which they killed animals by decompression and forced mice to fight in apparent violation of state law. UW responded by successfully lobbying to completely exempt its experimenters from all state cruelty to animals statutes.
UW is more than happy to take our money to torment animals. But, unless you have some good lawyers, don’t start asking questions about it.
Jeremy Beckham is a research project manager for People for the Ethical Treatment of Animals, based in Norfolk, Va. JeremyB@peta.org
UW’s response to criticism about its barbaric taxpayer-funded experiments on cats has been to distort, deny and dismiss the well-documented cruelty and to silence dissent. But the truth is out.
According to records written in UW staff and faculty’s own hands, and captured with their own camera, cats at UW had their heads cut open, steel rods screwed to their skulls, electrodes implanted in their brains, and metal coils placed in their eyes. Some were deafened and had cochlear devices implanted into their ears. They suffered from infections and pain. That the government didn’t cite UW for this abuse speaks to weaknesses of animal protection laws, not morality or science.
This isn’t helping people. None of this laboratory’s cochlear implant experiments on cats has ever been published in a scientific journal. Records show some couldn’t even be completed because the mutilated cats became too sick and were killed.
UW’s approach to dealing with peoples’ objections has been to block emails from the public, to delete messages from its Facebook page, and to remove Board of Regents members’ contact information from its website.
Despite UW’s shenanigans, hundreds of thousands of people have protested. The photos that show why are available for all to see at PETA.org/DoubleTrouble.
— Jeremy Beckham, Salt Lake City, research project manager, People for the Ethical Treatment of Animals
Madison – James Cromwell, the Oscar-nominated actor who starred in “L.A. Confidential” and “Babe,” was arrested Thursday morning with protester Jeremy Beckham of PETA for shouting during a University of Wisconsin System Board of Regents meeting, calling campus research on cats torture, not science.
The two burst into the meeting room as a UW System official was beginning a report to the regents about student success predictors of whether the system is on target to reach its goal of producing 80,000 more degree holders by 2025.
Regents appeared taken aback, but no one responded to Cromwell and Beckham. They held two large signs showing a cat named Double Trouble with metal implanted in its head at a UW-Madison lab, while shouting about the treatment of cats.
“This is not science, this is cruel,” Cromwell said.
“This is the reality of what happens to cats in labs,” Beckham said. “Take a look at the photograph. This is the pride of the university here.”
Beckham, a PETA spokesman who lives in Salt Lake City, Utah, went limp and dropped to the floor in front of the regents.
Two campus police campus officers dragged him from the room, and the meeting resumed. They were taken to the Dane County Jail and will be charged with disorderly conduct, according to UW spokesman David Giroux. Cromwell, 73, said that police were very courteous, and that he was led out in handcuffs, “which is always fun.”
Cromwell said in a telephone interview the meeting was being streamed, a plus he and Beckham hadn’t known about.
“People saw us and heard us, and if we’d known, we would’ve gone up to the cameras, but I think a lot of people got out their phones and took photographs,” he said. “I’m sure it’ll go viral, and that’s why I’m here.”
Beckham said the two have a date to appear in court next Thursday.
PETA said in a release that 30 cats a year at UW-Madison are starved, deafened and decapitated for brain research that hasn’t done accomplished its goals of improving human hearing.
Eric Sandgren, director of the Research Animal Resources Center on campus, said in an email that PETA’s claims are false, and that the USDA has conducted independent examinations that came to the same conclusions.
“Today’s events are just another attempt by these outside activists to get attention,” Sandgren said. “They have attacked and distorted this line of research, which has very real benefits for people who are deaf, from every angle, and they are getting no traction with the public.”
Cromwell said in a telephone interview that he was shooting a television series in Philadelphia a few weeks ago when PETA asked him to do the protest. He has been working with PETA ever since he made the movie Babe, and PETA contacted him about helping to save 4H pigs from slaughter.
“These photographs were very powerful,” Cromwell said. “It is something that can be seen that does affect people outside the scientific community and raise their ire, as it should.”
Campus police led the Oscar nominee away from the University of Wisconsin (UW) in Madison during a protest staged by People for the Ethical Treatment of Animals (PETA) activists on Thursday morning (07Feb13).
Reports suggest Cromwell held up graphic photos depicting the scientific decapitation of a cat named Double Trouble and yelled, “Shame on UW for mutilating and killing cats!”
Prior to his arrest, the actor said, “The University of Wisconsin may think that grant money matters more than animals’ suffering, but the public who unwittingly funds this cruelty demands an end to these hideous experiments.
“My friends at PETA and I will continue to call on UW-Madison to stop cutting into and killing cats in this useless experiment.”
Thursday’s protest comes two weeks after PETA officials sent a letter to the UW Board of Regents describing the abuse of nine other cats in the same laboratory where Double Trouble was killed.
The protesters asked the regents for an immediate end to the cruel experiments but received no response.