Animal rights activists have put up a new roadside memorial on Highway 151 near Mount Horeb celebrating several cows that perished a month ago after a semi-trailer hauling them to slaughter rolled over.
“In memory of the cows who were crushed to death in a truck accident at this spot en route to slaughter,” reads the sign, which the Madison-based Alliance for Animals and the Environment and People for the Ethical Treatment of Animals, or PETA, put up early last week. “TRY VEGAN.”
While some cows died in the Oct. 15 crash near Highway E when weight shifted in the truck, other cows escaped and ran loose, prompting officials to close the highway for hours until they were rounded up, according to the Dane County Sheriff’s Office.
The double-decker cattle trailer was traveling from Iowa to a Wisconsin butcher, according to Channel 3000 in Madison.
“PETA hopes its memorial sign will remind tractor-trailer drivers of their responsibility to the thousands of animals they haul to their deaths every day—and remind everyone that each of us can help stop this violence by going vegan,” the organization said in an emailed release Monday.