DE PERE, WI (WTAQ) – Do you like cheese?
If so, a group called Physicians Committee for Responsible Medicine wants you to drop that curd.
An image of the grim reaper with a cheesehead on will appear on a billboard along northbound Highway 41 in De Pere starting Monday.
“Our greatest concern is for children who are fed cheese products by their well-meaning parents,” says PCRM nutrition education director Susan Levin, M.S., R.D. “Cheese is loaded with fat, cholesterol, sodium—and calories. It ought to come with a warning label so consumers understand the health risk.”